Hualuxe
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The Hualuxe logo is a symmetrical, abstract design that resembles a geometric butterfly or an open book with intricate patterns. Composed of bold red lines that create a sense of depth and a digital aesthetic, the shapes within the two halves mirror each other, creating a balanced and harmonious look. The use of negative space within the pattern adds intricacy to the design, enhancing its modern and dynamic quality. Given the vibrant red color, a neutral and light background would complement the logo well.
HUALUXE is the first international luxury hotel brand under the InterContinental Hotels Group, designed specifically for Chinese guests. The brand focuses on providing meticulously designed spaces and exceptionally attentive services for the Business Elite.