K-Way
What catches our eye is the dynamic and forward-thinking design featuring a bold blue chevron connected to vivid red parallel lines, creating a sense of movement and progress.
Letter
Type
Color
Style
The logo in the image consists of a geometric design that features a bold blue chevron on the left connected to a series of red parallel lines on the right that fan outwards, creating a dynamic sense of movement and progress. The lines have varying lengths, suggesting depth and perspective. The color palette is simple yet striking, with the deep blue offering a strong contrast to the vivid red. The overall design aesthetic is modern, clean, and suggests speed or a forward-thinking approach. The shapes are angular and precise, indicating a focus on efficiency and precision.
K-WAY, known as the original Pac-a-Mac, is globally renowned for its waterproof jackets. The ultra-lightweight and fully packable design allows for unrestricted movement in wet conditions.
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