Hurley
What makes this cool is the minimalist, modern design that conveys balance, protection, and dynamic movement, with symmetrical, abstract shapes in solid black.
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Type
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Style
The logo presented is a pair of symmetrical, abstract shapes resembling stylized parentheses or perhaps simplified wings. They are solid black and have a fluid, organic curvature that tapers off to a point at both the top and the bottom ends, suggesting motion or an embrace. The negative space between the shapes creates a narrow, vertical ellipse that emphasizes the symmetry and complements the overall design. The design is minimalist, modern, and could convey concepts of balance, protection, or dynamic movement. Given the simplicity and boldness of the black shapes, a light and neutral background would complement it well.
Hurley is a multinational corporation based in the United States, specializing in the design, development, and global marketing of surfing and swimming apparel and accessories. The company also engages in manufacturing and selling its products internationally.
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