Peloton
What we like: The interconnected 'd' and 'p' create a flowing and modern design, standing out with its simplicity and contemporary feel.
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The Peloton logo features a stylized lowercase 'd' and 'p' interconnected to form a continuous and flowing design. The 'p' extends to form the circular bowl of the 'd', giving the appearance of an artistic loop. The shapes have a dynamic and modern feel. The design uses solid black for a bold and high-contrast visual impact, standing out with its simplicity and elegance. The shapes are clean with a slight variation in stroke width, which adds to the design's uniqueness. The aesthetic feels contemporary and could be related to anything from digital media to design agencies.
Peloton is transforming the fitness industry by combining sophisticated design with cutting-edge technology to deliver access to live and on-demand fitness group classes led by top-tier instructors based in New York City.
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