Rusty
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The logo for Rusty features a stylized, abstract representation of letter-like forms, created with bold, freeform brush strokes in black. The mark appears dynamic and fluid, with a sense of motion implied by the variation in the thickness of the lines and the sharp edges. The logo is minimalist, using negative space effectively to allow the shape to stand out. It invokes a sense of artistic flair and individualism, veering away from traditional corporate logo design. Given its stark and minimalist aesthetic, a neutral background that doesn't detract from its simplicity would be suitable.
Rusty International is a surf lifestyle brand that finds its inspiration from indie music, contemporary art, and fashion trends. As a result, it has become a prominent figure in the contemporary surf culture.