Sampo Group
What catches our eye is the dynamic, modern style of the 'S' logo, with sharp angles and clever use of negative space to create a sense of depth.
Letter
Type
Color
Style
The logo depicted is a stylized representation of the letter 'S', designed in a dynamic, modern style with sharp angles and geometric balance. It comprises three bold, black, parallelogram-shaped elements that are arranged to create the illusion of a three-dimensional 'S'. The spacing between the elements gives the logo a sense of depth, with the negative space also forming the 'S'. This design would look particularly striking against a minimal background that doesn't compete with its sharp lines and monochromatic color palette. It is the visual representation of Sampo Group.
Sampo Group is a Finnish financial company comprising the parent company Sampo plc and its fully-owned subsidiaries, If P&C Insurance Holding Ltd and Mandatum Life Insurance Company.
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