The Greenwich Fish logo features a stylized fish with a circular silhouette, designed using a sequence of interlocking lines and curves that suggest both movement and fluidity. The image consists solely of a solid, deep blue color, invoking themes of water and ocean life. Its scales are represented by a series of overlapping semicircles, decreasing in size as they progress towards the tail, which splits into a elegant, dual-fluke shape. The fish's eye is a simple circle without embellishment, providing a focal point and a sense of life to the otherwise abstracted form. The logo balances a sense of organic life with graphic simplicity, making it versatile and clear for various uses.

Greenwich Fish Company, founded by Victor and Karina, is committed to providing high-quality fresh seafood to its customers. The company's values revolve around honesty, transparency, and sustainability, with a focus on offering wild-caught or responsibly farmed fish.