Goodments
What catches our eye is the clever use of geometric shapes and a bright, modern color palette in the logo for Goodments.
Letter
Type
Color
Style
The logo for Goodments features two geometric figures: a complete circle on top and an incomplete circle on the bottom, both sharing a similar central alignment for symmetry. The main color is a bright, saturated blue, giving the design a modern and clean appearance. The upper circle conveys completeness, while the bottom shape, a semicircle or crescent, suggests openness or grounding. Together, they form a figure resembling the number "8" or an infinity symbol, indicating concepts such as infinity, continuity, or cyclicality. The simplicity of the shapes and the monochromatic color scheme enhance the logo's modern aesthetic and versatility.
Goodments facilitates ethical investing by matching individuals with shares that align with their environmental, social, and ethical values. The company assists customers in engaging with sustainable and responsible investing, making it easy for them to invest in businesses that adhere to their principles.
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