The Monterey Bay Aquarium logo features a circular design comprised of stylized elements that resemble both foliage and flowing water, creating a sense of harmony and balance. Central to the design is a negative space circle that focuses the viewer's attention. The interplay of shapes suggests connectivity and natural synergy. The logo is monochromatic, utilizing a shade of blue, which conveys calmness, trust, and professionalism. It possesses an organic and dynamic aesthetic, with the various elements weaving together seamlessly, embodying fluidity and growth.

Monterey Bay Aquarium is a leading advocate for ocean conservation on a global scale. The organization actively promotes the protection of marine life and ecosystems through notable exhibits, scientific research, and educational programs. Its advocacy efforts focus on advancing policies and strategies to support a healthier ocean environment.