Divvy
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The Divvy logo features a simple, modern design consisting of two overlapping chevron arrows in a light blue color with a slight gradient effect, giving it a sense of motion and depth. The overall shape resembles a V or a downward pointing arrow, and the design implies precision, movement, and progression. The empty space between the chevrons creates a lighter blue, almost white, negative space which emphasizes the two separate elements uniting into a single form. This crisp and clean design would likely stand out well against a more neutral and light background to maintain its fresh and innovative aesthetic.
Divvy is a bike share program that operates in Chicago and Evanston, offering a convenient and affordable transportation option for both residents and visitors. The system features docking stations spread across the area, allowing riders to easily unlock bikes for use and return them to any other station within the network at any time.