The Vitamin Shoppe
Letter
Type
Color
Style
The Vitamin Shoppe logo features a modern and stylized letter "V," segmented into two parts with distinct colors and a slight overlap. The left segment is a darker shade of blue, invoking a sense of professionalism and reliability, whereas the right segment is a lighter, almost sky blue, adding a touch of approachability and innovation. The logo's design is minimalist, using clean lines and a sharp angle in the middle to emphasize a forward motion or progress. The lighter blue segment also has a curved cut giving the impression of a forward-moving wing or a dynamic swoop.
The Vitamin Shoppe offers a diverse selection of vitamins, minerals, sports nutrition supplements, and more to cater to a wide range of wellness needs. The company strives to support individuals at every stage of their wellness journey.