The logo displayed is a stylized letter "W" comprised of four blue geometric shapes that resemble angular, disjointed ribbons arranged to create the negative space of a "W." The color is a vivid, saturated blue, which gives the Webflow logo a modern and dynamic feel. Its sharp angles and asymmetric design lend an edgy, contemporary aesthetic, making it stand out and suggestive of movement or innovation. The logo's simplicity allows for versatile application across various mediums.

Webflow provides a no-code platform that aims to democratize development by empowering users to visually leverage the power of code. The platform allows users to manipulate HTML, CSS, and JavaScript on a canvas, with Webflow generating clean, semantic code for publication or collaboration with developers.