Russell Athletic
Here's what we like: The dynamic design and clever use of negative space in the stylized "R" logo for Russell Athletic.
Letter
Type
Color
Style
The Russell Athletic logo features a stylized letter "R" composed of two distinct parts with a dynamic design. The larger element is in a bold blue color, while the smaller section at the bottom right is in red. The design suggests a forward motion or a profile view of an object with a beak-like protrusion pointing rightwards. It is a simple yet effective use of negative space and color contrast to create a memorable and recognizable symbol. The minimal use of shapes gives it a modern and clean aesthetic.
Russell Athletic is a company that offers a wide range of sports apparel, uniforms, accessories, and fitness wear for both men and women. With a focus on team sports, the brand is recognized as an expert and promoter of team sports in the United States.
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