The Ekoteka logo showcases a stylized representation of a smiling face enveloped by leaves, symbolizing harmony between happiness and nature. A single-line art style is used to create the eyes, mouth, and leaves, seamlessly blending human features with plant motifs. Rendered in soft, earthy colors, the logo underscores the environmentally-friendly or health-conscious ethos of the brand. Its clean lines, round shapes, and minimalist approach give it a modern and friendly appeal.

Ekoteka is more than a store focused on ecological products; it is a curated collection of natural and environmentally-friendly items. They specialize in offering a selection of carefully chosen, natural, and ecological products, emphasizing responsible consumption.