Smith Optics
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The Smith Optics logo features a stylized eye with abstract design elements. Bold, black outlines create the overall shape of an eye, filled with a striking golden-yellow color. The design within the eye looks like a fluid, wave-like pattern that adds a sense of movement and modernity to the image. With no additional text or detail, the logo has a minimalist and contemporary feel. This aesthetic could be suitable for a range of applications from fashion brands to creative studios seeking a sleek and simple visual identity.
Established in 1965, Smith Optics made a significant impact on eyewear with the introduction of the first goggle featuring a sealed thermal lens and breathable vent foam. Over the years, the brand has gained recognition for its pioneering and long-lasting eyewear and goggles.