ZSL
We like the use of negative space and flowing shapes in the ZSL logo, capturing both elegance and motion.
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The ZSL logo features three stylized koi fish arranged in a circular motion, suggesting both harmony and dynamism. The design uses varying shades of green, with smooth, curved lines conveying a sense of motion and grace. The fish are positioned tail-to-head, creating an endless loop, which could symbolize continuity or cyclicality. The use of negative space is clever, contributing to the overall elegance of the design. The colors and flowing shapes give the logo an organic and natural feel, while maintaining a clean and modern aesthetic.
ZSL, also known as the Zoological Society of London, is an international conservation charity that is focused on using scientific knowledge to drive its efforts in wildlife restoration. The organization is dedicated to protecting critical species and working on conservation projects both in the UK and around the world.
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