The Billag logo showcases a stylized white letter 'B' set against a circular black backdrop. The flowing and organic design of the 'B' suggests motion and fluidity. A thin red vertical line bisects the symbol directly left of the 'B', adding a pop of color and contrast. The modern and minimalistic aesthetic makes it suitable for a contemporary brand. The use of negative space within the 'B' creates an engaging visual effect and ensures the design is memorable.

Billag AG was a subsidiary of Swisscom based in Switzerland, in operation from 1998 to 2018. The company's primary function was the collection of radio and television reception fees.