Simple Roots
What catches our eye is the bold and vibrant 'S' surrounded by stylized elements that cleverly represent the brand's roots and nature-inspired identity.
Letter
Type
Color
Style
The Simple Roots logo showcases a bold letter 'S' at the center, set against a circular orange backdrop that transitions to a lighter shade at the edges. The 'S' is surrounded by stylized elements including a curved structure akin to a hill or wave, a simple representation of a leaf or flame, grid lines suggesting a street or farmland, and a fork-like shape symbolizing agriculture or dining. The design uses two tones of orange to create a vibrant and energetic feel, while the incorporation of white space around the 'S' allows it to stand out as the focal point.
Established in 2014 by Dan Ukolowicz and Kara Pawlusiak, Simple Roots started as a small-scale operation in their garage. The brewery focuses on producing traditional and approachable beers that cater to a wide audience.
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