SO-FIT
The overlapping circles and gradient fill in the SO-FIT logo create a modern and approachable aesthetic.
Letter
Type
Color
Style
The SO-FIT logo features two overlapping circles with a gradient fill transitioning from deep red to light pink. The center of the right circle holds a white plus sign, imparting a sense of medical or positivity. The juxtaposed circles create a lighter pink shade, resembling a Venn diagram interaction. The design exudes a modern, clean, and minimalistic aesthetic with soft edges and a calming color palette, signaling approachability and care. The addition of gradients grants depth and a contemporary feel to the logo.
SO-FIT is a non-profit association with authorization from FINMA, dedicated to the self-regulation of financial intermediaries to combat money laundering and the financing of terrorism. The organization has a long-standing presence in this field and works to ensure compliance with regulatory standards.
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