MacPherson’s
What catches our eye is the modern and playful butterfly or bowtie design with a vibrant color palette, conveying diversity and creativity.
Letter
Type
Color
Style
The MacPherson’s logo features a simple, yet striking design resembling an abstract butterfly or a bowtie shape created by two mirrored triangles. The triangles form a chevron shape and use a vivid and colorful palette. The left wing showcases warm colors — yellow, orange, and red, while the right wing displays cool colors — blue, dark blue or purple, and green. The use of a bright, multi-colored scheme conveys a sense of diversity, energy, and creativity. The logo has a modern and playful feel to it, suggesting a brand that is dynamic and innovative.
MacPherson’s is a long-standing wholesale distributor of creative products, focusing primarily on the art supply industry. With more than 40 years of experience, the company is fully employee-owned and committed to providing artists with top-quality materials and tools.
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