Kaufland
We like the modern, minimalist and clever use of negative space to create the stylized letter 'K'.
Letter
Type
Color
Style
The Kaufland logo consists of a bold red square frame enclosing an abstract design. Inside, four smaller squares of different sizes are arranged in a 2x2 grid, creating a stylized letter 'K' from negative space. Three of these squares are solid red, while the top-right square is divided by a diagonal line, with the lower half shaded red and the upper half left white, enhancing the 'K'. The logo features a crisp, geometric look with a modern and minimalist appeal, employing a striking red against a white background that suggests energy and strength.
Kaufland is a hypermarket chain based in Germany and is a subsidiary of the Schwarz Gruppe, which also owns Lidl. The hypermarket offers a wide range of products and services, making it a one-stop shop for customers. With a presence in multiple regions, Kaufland is known for its extensive offerings and convenient shopping experience.
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