Lifetime
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The logo for Lifetime is a simple yet bold design consisting of variations of circular shapes with a modern twist. The primary color of the logo is a bright red, creating a striking visual impact. The design features a large, solid red circle, from which a smaller circle and a swoosh-like shape have been subtracted, giving the appearance of a stylized letter "Q" or an abstract representation of a person. The negative space within the Lifetime logo is particularly effective in creating a dynamic and unique figure, promoting a sense of elegance and fluidity in the overall aesthetic.
Lifetime is an American basic cable channel that falls under the umbrella of Lifetime Entertainment Services. The channel showcases programming tailored to women or featuring women in prominent roles.