Grupo Mateus
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The logo for Grupo Mateus is a minimalist representation of a heart, with two red halves seamlessly converging to form the iconic shape. The bold, rich red color suggests passion or love. The design features smooth, curving lines that mimic the natural asymmetry found in actual human hearts, diverging from the typical perfectly symmetrical heart iconography. This modern and approachable logo makes effective use of negative space to create a sense of completeness and unity within the design.
Grupo Mateus is a prominent conglomerate involved in a wide range of sectors, encompassing supermarkets, cash and carry, furniture, appliances, bakery, medicine distribution, and construction. It is recognized as the 5th largest retail company in the country.