Simago
What catches our eye is the modern, minimalist, and abstract geometric design of the stylized letter 'A' within a square border, which effectively communicates simplicity and energy through its clever use of negative space and basic geometric forms.
Letter
Type
Color
Style
The logo presented is an abstract, geometric design composed of a red stylized letter 'A' within a square border of the same color. The 'A' has been created using negative space and consists of two shapes—a solid semicircle at the bottom and a larger, incomplete cone shape on top, with both shapes sharing one straight edge. The flat bottom edge of the semicircle represents the crossbar of the 'A', with the red parts evoking the upward strokes of the letter. The visual effect creates a modern and minimalist aesthetic, with the color red conveying a sense of energy or passion. This design communicates simplicity and is easily identifiable due to its use of basic geometric forms.
Simago, a well-known department store chain in Spain, was acquired by Continente in 1997, leading to its rebranding as Champion. Specializing in offering affordable products to consumers, Simago enjoyed popularity during the sixties, seventies, and eighties.
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