Digikala
What catches our eye is the Digikala logo's bold, minimalist design and clever use of negative space to create a welcoming gesture, reinforcing a customer-centric focus.
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The Digikala logo features a bold, minimalist design with a strong geometric influence. It consists of a bright red square with rounded corners, suggesting a friendly, accessible brand personality. Within the square, there is a stylized white shape that resembles a smile or a welcoming gesture, reinforcing positive connotations and a customer-centric focus. The overall aesthetic is modern and simple, which allows for easy recognition and versatile application across various media. The use of negative space to create the inner shape is a clever design choice, adding depth and meaning to the iconography.
Digikala Group is a leading e-commerce company with a significant presence across various online sectors. It holds a dominant position in Iran's online retail market, with a market share of nearly 92%.
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