Lotte Group
What we like: The Lotte Group logo features a stylized, abstract design primarily in a vivid shade of red, with a lowercase letter 'e' drawn with smooth, curving lines that convey a sense of fluidity and modernity, creating a striking contrast against the red backdrop.
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Type
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Style
The Lotte Group logo features a stylized, abstract design primarily in a vivid shade of red. The central element appears to be a lowercase letter 'e' or a similar character, drawn with smooth, curving lines that convey a sense of fluidity and modernity. The character is white, creating a striking contrast against the red backdrop. This main graphic is enclosed within an asymmetrical, organic-looking red shape reminiscent of a speech bubble or thought bubble, which could suggest communication or ideation. Its rounded, soft edges contribute to a friendly and approachable look. The overall design aesthetic is clean, minimalist, and bold.
Lotte Corporation, a South Korean multinational conglomerate, originated as Lotte Confectionery and has expanded its business activities to include ventures in a diverse range of industries. The company's operations encompass confectionery, retail, hospitality, chemicals, and entertainment, making substantial contributions to the South Korean economy.
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