Allied Merchants
We like the stylized and modern design of the Allied Merchants logo, incorporating clever use of negative space to create a visually intriguing and cohesive brand image.
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Type
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Style
The logo presented for Allied Merchants is a stylized, abstract depiction composed of a single, dark teal-colored shape that resembles a combination of the letters 'H' and 'I'. It achieves this by using negative space—a vertical line that divides the shape into two parts, with the right side appearing as a backward 'E' without the middle horizontal line. This clever use of negative space creates a visual puzzle, integrating the two letters into a cohesive and modern design. The shape is contained within a perfect square, and its rounded corners contribute to a soft and contemporary appearance.
The Allied Merchants Buying Association (AMBA) is a collective of independent retailers who specialize in Building, Timber, Plumbing, Hardware, Agri Trade, Fuel, Garden, and Homeware. Through collaboration, they aim to enhance and fortify their businesses.
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