JEGS
What we like about the JEGS logo is its bold, stylized 'V' and the dynamic, modern design aesthetic that conveys movement and progression.
Letter
Type
Color
Style
The JEGS logo features a bold, stylized letter 'V' in a vivid yellow, complemented by a black outline that enhances its visual impact. Atop the 'V' sits a small, simple crown rendered in a matching yellow and black, suggesting a sense of regality or excellence. The overall design aesthetic is modern and dynamic, with a slight tilt to the right conveying movement and progression. The logo's sharp angles and contrast between the yellow and black make it stand out and easily readable.
Established in 1960 by Jeg Coughlin Sr., JEGS High Performance was created to address the difficulty of finding high-quality parts for hot rods. It has since grown to become the second-largest mail-order company for automotive equipment in the United States.
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